Luke Wroblewski always takes great notes at #aea. Follow Karen McGrane's talk on Adaptive Web Content

http://www.lukew.com/ff/entry.asp?1658&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: FunctioningForm (LukeW Ideation + Design)

Her points are concise and mirror the beliefs, philosophy and approach that we use at TBWA\Toronto. Unfortunately we share the same challenges that she also illustrates. These challenges include:

  • Changing the way traditional stakeholders view print vs web
  • Traditional stakeholders worrying about how things will look on the web — we have to change their incorrect desire to seek pixel perfection.
  • “This is not a technology problem. It’s a strategy problem”.

facelr

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